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After selling a non-fungible token (NFT) piece of art for $ 69 million, the artist known as Beeple has launched a new blockchain platform called WeNew to celebrate historic moments as NFT at collect.
It will be interesting to see if Beeple can re-energize the NFT market, which, along with cryptocurrency, plunged after a meteoric rise earlier this year. The NFTs started a huge surge in February with the popularity of the NBA Top Shot NFT, which celebrated NBA moments. NFT sales peaked on May 9, then slumped, and have been hobbling less than a tenth of their peak ever since.
On March 11, Beeple, real name Mike Winkelmann, sold NFT art dubbed “Everydays: the first 5,000 days” for a record $ 69 million at a Christie’s auction. With WeNew, Beeple has created a new NFT business that aims to redefine our relationship with iconic moments.
The platform uses blockchain, the secure and transparent digital ledger that enables cryptocurrencies and NFTs. Creators can immortalize their work using NFTs, which can authenticate digital items as unique works.
Beeple says he curates and posts NFTs of the most memorable moments in music, fashion, sports, politics and more via WeNew. He sees the platform as “the metaverse’s memory palace”, the universe of virtual worlds that are all interconnected, as in novels such as Snow accident and Loan Player One.
WeNew partners include Time, Universal Music Group, Warner Music Group, Endeavor and Wasserman, with more partners to be announced.
“NFTs represent a new paradigm, not only in how people can invest their money, but also in how we design our shared experience and how we celebrate remarkable achievements,” Beeple said in a statement. “They give people a way to meaningfully engage with the memories and moments that matter to them – maybe even inspired them or shaped who they are in some way or another. WeNew exists. to facilitate and concretize these once abstract connections.
WeNew uses the Ethereum blockchain to offer single and multiple edition NFTs for auction and direct sale at various price points. A full editorial experience will complement each version and provide deeper contextual meaning. In addition to the digital token, buyers will receive a physical artifact – a looping video on a museum-quality screen to display in an office, home, or gallery. Some sales will come with a once-in-a-lifetime experience, from dinner with a favorite artist to a one-on-one match with a star athlete.
In partnership with Wimbledon, WeNew’s inaugural auction will feature the moment Andy Murray won the Grand Slam tennis tournament in 2013, ending Britain’s 77-year wait for a winner in simple masculine. Wimbledon and Murray are auctioning off the moment together, and this reflects the tournament’s desire to embrace innovative ways to celebrate fandom.
The highest bidder will own Murray’s winning point and play tennis with Murray on a Wimbledon court, along with a VIP behind-the-scenes tour, two center court tickets to the 2022 Wimbledon men’s final and signed memorabilia.
Fans can also purchase additional NFTs in larger editions of 20, 50, 100, and 500, starting at $ 49 and featuring the iconic ‘Trophy Reach’, her victory interview, runner-up speech from 2012 and a trailer of his best shots. of Wimbledon 2013.
WeNew is aware of the environmental impacts of blockchain-based technology and is partnering with the Open Earth Foundation to establish best practices to minimize energy-consuming transactions, as well as donate a portion of every purchase to move forward the organization’s work on systemic solutions to the currency climate.
Additionally, the platform will build the high-diffusion NFT offerings on Polygon, an Ethereum scaling solution, which will reduce environmental impact.
Time will also serve as a curating partner for WeNew and help identify the most iconic cultural moments to post on the platform. WeNew is accepting member registrations and auctions on Andy Murray and Wimbledon’s NFT outings will start July 2 at 10:00 a.m. and end July 5 at 10:00 a.m. Pacific.
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