The debut of sugar-free Oreos in China
Mondelez International, Inc. partners with MissFresh to launch Oreo Zero sugar-free cookies on the MissFresh on-demand retail platform. As part of the partnership, online shoppers in China will be able to order the new cookies through MissFresh for delivery in just 30 minutes.
The new Oreo Zero Sugar Free Cookies come in two varieties: Oreo Zero Cookies, which have the classic taste of Oreo Chocolate Sandwich Cookies, and Oreo Zero Thin Rose Cookies, which are 40% thinner and crisper than regular Oreo cookies.
This is not the first time that the two companies have collaborated. MissFresh also offers Mondelez Oreo and Ahoy Chips! some products. The companies also collaborated on Super Brand Days, which were used to promote Mondelez products.
MissFresh said it has also worked with other mainstream brands such as PepsiCo, Coca-Cola Co. and Genki Forest to launch new products on the online retail platform.
MissFresh said about 58% of its Gross Merchandise Value (GMV) came from the sale of fresh produce, including fruits, vegetables, meat, seafood and dairy products, but the The online retailer’s rapidly evolving consumer goods business is growing rapidly and now accounts for around 42% of GMV.
Consumers can purchase the MissFresh online platform through the company’s MissFresh mobile app and the built-in mini program in third-party social platforms.