The Art Sale ‘in Appleton Promotes Local Artists During Pandemic

APPLETON, Wisconsin (WBAY) – Investing in artwork may not be everyone’s priority during a pandemic, but for many artists, it is their livelihood.

“Our income has been cut,” said Paul Eldridge, artist and Art News co-producer of Northeastern Wisconsin (ANNEW).

For many local artists, the cancellation of summer performances due to the pandemic is a huge blow to their income.

“Summer is like Black Friday for artists because that’s where we go. 90 percent of our income comes from these fairs and festivals, ”Eldridge said.

So Eric Miller, owner of Eldridge and Foxley’s art and framing, came up with a different way to promote local art.

“A bunch of my artist friends were selling their products online for amazing prices so I was talking with Eric and he was like ‘Hey let’s open up the gallery and we can all do it together,’” Eldridge said.

“Normally I have 3,000 prints here in the gallery and we decided to clean everything up and make room for local artists,” Miller said.

The Appleton Gallery’s “Quarantine – The Art Sale” features paintings, photographs, sculptures and more at discounted prices from over 30 artists from Northeastern Wisconsin.

“Most of my joy, my happiness, comes from all of the artists coming together and we’re just here to support each other,” Eldridge said.

So far, the support has been strong.

“We’re just overwhelmed by the number of people who come and actually buy the artist’s pieces,” Miller said.

Pieces that not only support local art, but give people a chance to invest in something with different traits.

“Your money stays here locally, you know what I mean?” It helps everyone, ”Eldridge said. “Plus, you get a unique piece that speaks more to you than something you mass produced.”

The sale runs until August 29. Learn more on the Foxley’s Art and Framing website.

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