SANTA FE – The International Folk Art Market (IFAM), the world’s largest folk art market, was held in Santa Fe in July with 116 artists from 30 different countries.
By adhering to strict COVID security protocols, IFAM was able to organize a meaningful and safe in-person event for participating artists, the local business community and over 9,000 attendees.
Compared to market sales in 2019, while IFAM had 21,000 participants, 2021 reported 72% of 2019 sales for a total of $ 2.23 million, with an estimated TSO of $ 186,000 for the community. local.
“We are more than grateful to the artists, participants and the local community for their support and cooperation as we hold the first market since the onset of COVID,” said IFAM CEO Stuart Ashman. “We thank the State, the City of Santa Fe, our donors, over 800 volunteers and staff for coming together to provide a very successful year for artists.
With less than half of the normal number of attendees due to COVID security protocols, the 2021 market far exceeded expectations and was an incredible success for IFAM artists and our community. In keeping with our mission, the IFAM team is particularly proud that over 80 percent of sales are transferred to artists in their home country.
In addition to the successful sales and nine artists whose booths were completely sold out, IFAM launched a new payment system this year and provided financial support to all first-time market artists who had already attended. qualified. To help artists in this difficult financial time, IFAM also reduced the costs of artist participation by reducing all booth fees and worked with its hotel partner, The Sage Hotel, to significantly reduce hotel costs.
“While the numbers speak for themselves, we know that the International Folk Art Market will be held in 2021 – at a time when everyone is ready for things to get back to normal and artists urgently need sales in the market – was the real victory, “added Ashman. “Prior to this year’s market, we worked closely with the New Mexico Department of Health and would like to thank the department as well as Dr. Diane Friedman for their commitment to ensuring a safe environment for artists and fans alike. ‘art. We appreciate the commitment of artists, guests, volunteers and staff to masking, and we look forward to another great year in 2022. ”
The International Folk Art Market 2022 will take place the second weekend of July 2022. For more information on IFAM, visit https://folkartmarket.org.
The Santa Fe International Folk Art Market is a non-profit organization operating in partnership with the New Mexico Department of Cultural Affairs, the Museum of International Folk Art, the Museum of Indian Arts and Culture, the Founding of the Museum of New Mexico and the City of Santa Fe.