ST Wins International News Media Award for User Registration Initiative, Consumer News & Top Stories

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SINGAPORE – The efforts of The Straits Times (ST) to register users have been recognized by the International News Media Association (INMA).

ST’s ‘Gift of an Item’ feature launched in November last year ranked second in the ‘Best Initiative to Register Users’ category at the latest INMA Global Media Awards which took place virtually on Friday 4th June.

Developed in response to subscriber feedback, the feature allows ST subscribers to share individual paid articles with non-subscribers, provided those non-subscribers sign up for a free mySPH account. This means that more readers can taste the original and exclusive work produced by the ST Newsroom.

In a press release, Mr. Warren Fernandez, Editor-in-Chief of SPH’s English / Malay / Tamil Media Group and Editor-in-Chief of ST, said: “We will continue to try to improve our audience’s experience. , to make our content more engaging and easier to access and share. “

“It must be a relentless effort, and we will continue to strive to do more to serve our public well,” he added.

ST joins other top newsrooms as INMA Laureates this year. INMA received more than 640 applications from 37 countries for the 20 categories of the competition.

German newspaper publisher Mittelbayerische Zeitung won the Best in Show award for developing a collaborative data science initiative called Drive, which shared and combined data from multiple regional publishers to generate digital subscriptions.

Other notable winners include The Times of India (six awards) and The Globe and Mail (four awards) from Canada.

Additionally, Singapore Press Holdings, which is the publisher of The Straits Times among other titles, received an honorable mention for Best Use of Data to Generate Publicity for a solution called Brand Safety Classification to Aid Inventory Exposure.

Based on machine learning software and developed in-house, the solution improved the content classification and brand security of articles published in SPH titles, ensuring that ads are placed next to brand-appropriate content. .

The software is able to exceed the accuracy of existing third-party classification solutions, but with lower latency.

“We are delighted to win this award, and it is a testament to the strong synergies between our business and growing data units,” said Dr Deb Goswami, Data and Analytics Manager at SPH.

“The most powerful results come when we combine a customer-centric mindset with actionable data. This is an important milestone in our efforts to enable data-driven results within the organization. “



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