Pablo Picasso was vaulted to digital commerce by his heirs.
The family of the 20th-century Spanish artist is selling 1,010 digital artworks of one of his ceramic works that has never been seen publicly. They will take the form of NFTdigital tokens that permeate every corner of traditional retail marketplaces.
In a Geneva apartment, swimming in the works of their illustrious ancestor, Picasso’s granddaughter, Marina Picasso, and her son Florian Picasso offer a glimpse of the work behind what they present as an unprecedented fusion of fine old school arts and digital assets.
“We are trying to build a bridge between the NFT world and the world of fine arts”, explains Florian Picasso, the artist’s great-grandson.
Marina Picasso says the cherished piece of pottery dates from October 1958, when she was a child.
“It’s a work that represents a face, and it’s very expressive,” she says. “It’s joyful, happy. It represents life… It’s one of those objects that have been part of our life, our intimate lives – my life with my children.”
Sotheby’s is holding an auction in March that will include a unique NFT as well as the ceramic bowl itself.
Florian Picasso tells the family about the colorful ceramic piece because it was “fun” to begin with. But he believes the NFT honors the great artist.
“I think it’s part of Picasso’s legacy because we pay homage to him and his way of working, which was always creative,” he says.
Part of the proceeds will be donated: part to a charity that aims to help overcome a shortage of nurses and another to a non-governmental organization that wants to help reduce carbon in the atmosphere. The NFTs will also come with music composed by DJ and music producer Florian Picasso, along with songwriter John Legend and rapper Nas.
Even a full render of this track is yet to be released to the public. Florian Picasso played a snippet, then turned it off.
“And to find out more, you have to buy the NFT,” he jokes.