At first glance, the Caldwell Gallery Hudson on Warren Street looks traditional. A variety of paintings line the walls, from genre scenes and portraits to abstract work and surrealism. But at the back of the gallery are two flat-screen monitors, one containing information about digital artworks issued as non-fungible tokens, or NFTs, and the other displaying NFTs owned by the gallery.
Their NFT business is a year old company called CGH Blockchain. “The art market has changed dramatically,” says Jay Caldwell, the gallery’s director, who bought his first NFT in 2018. “We had to adapt or die. Our interest in traditional art remains, but we added to it.