Nexstar Media Promotes Ron Romines to Senior Vice President and Regional Director
The Broadcast Director with 30 years of management, sales and marketing experience will oversee digital broadcast and operations in various markets in the United States
IRVING, Texas, July 22, 2021– (BUSINESS WIRE) – Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), today announced that it has promoted Ron Romines to Senior Vice President and Regional Director , overseeing the company’s broadcast and digital operations in various markets across the country. Mr. Romines will assume his new responsibilities on July 26 and report to Andrew Alford, President of Broadcasting at Nexstar Media. He will be based at Nexstar’s corporate headquarters in Irving, Texas.
Mr. Romines was vice president and general manager of broadcast and digital operations for the company in Charlotte, North Carolina (DMA # 22). In this role, Mr. Romines was responsible for the long-term strategy and day-to-day operations of WJZY-TV (FOX), WMYT-TV (MyNet) and FOX46.com.
During his tenure in Charlotte, Mr. Romines was instrumental in transforming Nexstar’s local media activities into extremely efficient and highly competitive operations. Under his leadership, WJZY-TV expanded its local news programming by ten hours per week, launching new one-hour newscasts on weekdays at noon and 4 p.m. ET. Mr. Romines has led the creation and development of a variety of exclusive local sports programs, including “Charlotte Sports Live”, the only nighttime sports show on the market, and “Black & Blue Live”, which precedes football matches. Carolina Panther NFL and is a syndicated Nexstar TV station serving seven area markets. He and his team also made significant gains in digital revenue, pageviews and unique visitors to FOX46.com by launching a new news app and the site’s very first news alerts.
Mr. Romines brings 30 years of broadcast experience to his new role, including as Senior Vice President and Regional Director at Nexstar in 2019 and 2020. He first joined Nexstar in January 2017, following the company’s acquisition of Media General, Inc., where he was vice president and general manager of WTEN-TV and news10.com in Albany, NY (DMA # 59). Mr. Romines joined WTEN-TV in 2005 as General Sales Manager and spent 14 years at the station, becoming Vice President and General Manager in 2014. Throughout his tenure at WTEN-TV, he has consistently generated strong ratings, revenue and market share growth. , as well as exceptional customer service and a deep commitment to the community.
Prior to joining WTEN-TV in 2005, Mr. Romines held various general sales management positions with increasing responsibilities on behalf of WJTV-TV (CBS) and WAPT-TV (ABC) in Jackson, MS, WCCO-TV ( CBS) in Minneapolis, MN, and KOCO-TV (ABC) in Oklahoma City, OK. He began his broadcasting career in 1991 as a local account manager at WDBD-TV (FOX) in Jackson, MS.
“Ron has done an outstanding job with WJZY-TV, WMYT-TV and FOX46.com, successfully launching them as media properties of the Nexstar brand and spearheading their continued improvement in ratings. , revenue and profitability, ”said Mr. Alford. “He knows Nexstar very well and has consistently demonstrated his ability to lead highly effective and successful management, sales and press teams that deliver impactful results for our advertisers, marketers and the local communities we serve. It is a pleasure to promote him to this new role and I look forward to his continued contribution to the Nexstar management team. “
Commenting on his promotion, Mr. Romines said: “I am delighted to join my colleagues at Nexstar’s head office in Irving, and grateful to have had the opportunity to lead the company’s operations in Charlotte during the past year. Nexstar’s continued commitment to hyper-local content and the unique and personalized advertising and marketing solutions we can offer to clients create a distinct advantage for our delivery platforms, digital and mobile. I look forward to my new responsibilities and believe that there are many opportunities for success to come. “
Mr. Romines is originally from the Jackson, Mississippi area where he received his BSBA and MBA from Mississippi College. He and his wife, Joneen, have a son and daughter, Brad and Ashley, and two grandchildren, Kendall and Olivia.
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company leveraging localism to bring new services and value to consumers and advertisers through its traditional, digital and mobile media platforms. Its wholly-owned operating subsidiary, Nexstar Media Inc., is made up of three divisions: Broadcasting, Digital and Networking. The Broadcasting Division operates, schedules or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all US television households (reflecting the UHF discount of the FCC). The division’s portfolio includes the main subsidiaries of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The digital division operates 120 local websites and 284 mobile apps delivering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how to access content and creating new revenue opportunities for the company. The Networks Division operates Nation News, formerly WGN America, a national cable news and entertainment network reaching 75 million television homes, the Antenna TV multicast network and WGN Radio in Chicago. Nexstar also owns a 31.3% stake in TV Food Network, a leading cable asset. For more information, please visit www.nexstar.tv.
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