International folk art market achieves sales of $2.23 million

Berta Servin Barriga of Mexico shows off her embroidered clothing and other textiles at the 15th annual International Folk Art Market in Santa Fe, Saturday, July 14, 2018. (Eddie Moore/Journal)

The 2021 edition of the International Popular Art Market is a success.

On Friday, market officials said more than 9,000 people attended the event, which had strict COVID safety protocols in place.

Although the number is lower than the 21,000 people who attended the 2019 event, sales for the 2021 event are $2.23 million. This is with approximately 186,000 in Gross Receipts Tax (GRT) for the local community.

“We are beyond grateful to the artists, attendees and local community for their support and cooperation as we hosted the first market since the onset of COVID,” said Stuart Ashman, CEO of IFAM. “We thank the State, the City of Santa Fe, our donors, over 800 volunteers and staff for coming together to deliver a very successful year for artists. With less than half the normal number of attendees due to COVID safety protocols, the 2021 market far exceeded expectations and was an incredible success for IFAM artists and our community. In line with our mission, the IFAM team is particularly proud that more than 80% of sales are transferred to artists in their country of origin. »

Ashman said there were nine artists who completely sold out.

IFAM also launched a payment system this year and provided financial assistance to all new artists in the market. To help artists through this difficult financial time, IFAM has also reduced artists’ participation costs by reducing all booth fees and has worked with its hotel partner, The Sage Hotel, to significantly reduce hotel costs.

“While the numbers speak for themselves, we know that holding the International Market for Popular Art in 2021 – at a time when everyone is ready for things to return to normal and when artists have urgently needed market sales – was the real win,” Ashtray added.

The 2022 International Folk Art Market will take place the second weekend of July 2022. For more information about IFAM, visit

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