Explorations V to become Florida Children’s Museum in Bonnet Springs


Explorations V Children’s Museum is shifting to a new identity: Florida Children’s Museum.

The rebranding initiative reflects the growth of the museum and will be used when it opens next year at Bonnet Springs Park, currently under development in Lakeland. The rebranding includes a modern and fancy logo, a new website and a social media presence, the museum said in a press release.

Museum visitors will continue to see the Explorations V Children’s Museum logo and branding at the current location in the Kress Building in downtown Lakeland.

After:Bonnet Springs Park begins to take shape despite the challenges

New exhibits and programs at Bonnet Springs Park will serve an expanded age group of children from birth to 12 years old. The 47,800-square-foot facility will welcome approximately 100,000 annual visitors, double the current average attendance, the statement said.

The Florida Children’s Museum is a non-profit organization founded in 1991. The museum partners with schools, colleges, arts and cultural organizations, foundations, governments, civic groups, individuals and businesses, including including Publix supermarkets in Lakeland.

“We’re not building a bigger place. We’re building a bigger goal, ”said Kerry Falwell, CEO of Explorations V Children’s Museum, in the statement. “Almost 2 million people have given Explorations V the opportunity to serve their families over the past 29 years. The Florida Children’s Museum will carry on the tradition with pride and into the future.

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