Elektor featured on Creative Minds podcast
As COVID-19 plagued countless businesses across industries, nearly every business had to rethink their business to overcome this time of global uncertainty. In a recent episode of The Creative Minds podcast, Flavio Stiffan and Stuart Cording investigated how Elektor has found an effective way to serve its audience over the past year and a half. Elektor’s CEO Erik Jansen explained how the implementation of some key business actions in the years leading up to the pandemic put the company in a good position to weather the storm.
As COVID-19 plagued countless businesses across industries, nearly every business had to rethink their business to overcome this time of global uncertainty. In a recent episode of Creative minds podcast, Flavio Stiffan and Stuart Cording have studied how Elektor has found an effective way to serve its audience over the past year and a half. Elektor’s CEO Erik Jansen explained how the implementation of some key business actions in the years leading up to the pandemic put the company in a good position to weather the storm.
“I think the transition that got us through the pandemic actually started a few years earlier,” Jansen noted. “I think it was in 2010 that we concluded that in order to stay relevant we had to reinvent ourselves a bit.”
And Elektor, who turns 60e anniversary this year, that’s exactly what I did. Find out about the interview.
Elektor on Creative Minds
Content, community and commerce
Since the 1960s, engineers and electronics manufacturers have turned to Elektor for reliable and accurate technical content. But as Jansen noted in the interview, Elektor had to improve its digital capabilities in the 2010s. It did so by investing in talented staff, growing its technical community, and implementing publishing tools. innovative.
First, Elektor has focused on developing high quality engineering content by expanding its global network of expert electrical engineers, developers and academics. It has developed its network of experts and streamlined the print and digital publishing processes.
With growth in mind, management has also invested time and resources in building their online community and developing the Elektor Labs platform. Today, thousands of engineers around the world use the platform to publish electronic projects and share ideas.
In the early 2010s, smart media executives began to prepare their businesses for a digital future. To this end, Elektor implemented custom digital publishing tools that allowed editors, engineers and community members to collaborate effectively across multiple time zones and in different languages. Currently, Elektor uses a variety of connected tools to deliver 24/7 content in four languages through a variety of channels, including digital magazines, websites, print magazines, ezines and several. social media platforms (e.g. YouTube, Twitter, Facebook, LinkedIn and Instagram).
And finally, Elektor’s continued focus on improving its e-commerce strategy has helped it weather the COVID-19 storm. Jansen led the necessary technical integrations and upgrades while he was the company’s chief technology officer. Over the past three years in particular, the Elektor e-commerce team has redesigned and improved its online store (www.Elektor.com), which enables engineers and manufacturers in the English, German, Dutch and French speaking markets to access “Never expensive, always surprising” electronic kits, equipment and educational material.
“It’s absolutely commendable,” Stiffan commented during the discussion. “So many companies have looked into how to deal with COVID-19, and your story is wonderful. “
Check out the Elektor Helps initiative for more information on how Elektor handled the COVID-19 crisis.