Art-Invest takes over GHOTEL and has ambitious plans to develop the brand in Germany and Austria.
Art-Invest Real Estate has taken over the hotel chain GHOTEL from AURELIUS Equity Opportunities SE & Co. KGaA.
We learn more about Art-Invest’s plans and how GHOTEL will grow from now on.
Lifestyle offer for business travelers
Based in Bonn, Germany, GHOTEL hotel & living operates 3 and 4 star hotels and apartment buildings at 17 locations in Germany and Salzburg, Austria. The brand focuses on business travelers who appreciate a lifestyle-oriented hotel when traveling.
Currently, the hotels are marketed under the GHOTEL hotel & living and nestor Hotels brands or are operated under the brands of franchise partners AccorHotels and InterContinental Hotels Group.
An important addition to the Art-Invest portfolio
GHOTEL has been part of the AURELIUS group since 2006 and will continue to operate independently in the market after the takeover.
“GHOTEL is on a successful growth trajectory and provides perfect conditions for us to continue to grow independently in a dynamic market thanks to its professional management,” said Erik Florvaag, Partner and Co-Head of Hotels at Art -Invest Real Estate. .
The acquisition will now allow Art-Invest Real Estate react much more flexibly to changing market dynamics and further expand its value chain.
Dr. Peter Ebertz, Managing Director and Head of Hotels at Art-Invest Real Estate, commented on the takeover: “With the acquisition of the GHOTEL Group, our position as a hotel operator is significantly strengthened. At the same time, we are completing our development to become a hotel investment group with the three business lines of development, investment and operation. The operator’s flexible approach allows us to continue to grow our hotel investment business profitably. »
Further growth of GHOTEL in the German and Austrian markets
GHOTEL’s portfolio has recently expanded significantly, including through acquisitions. A total of seven hotels have been acquired under replacement solutions since 2016 and now operate as GHOTEL hotel & living and nestor properties as well as franchise brands such as Holiday Inn.
There are also long-term framework agreements with franchisors such as Accor and InterContinental Hotels. Six new contracts have already been signed with Accor, namely for Novotel and ibis Düsseldorf Airport, ibis Styles and ibis budget Bayreuth, ibis Styles München Neuperlach and reception at Vienna airport.
Art-Invest Real Estate will further expand the hotel chain’s portfolio with a franchise license with Marriott International.